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Americas Strategy and Transactions –Content Marketer Supervising Associate – Brand, Marketing and Communications (BMC)
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and shape your future with confidence.
Join our Brand, Marketing and Communications (BMC) team for our growing Strategy and Transactions (SaT) service line of business in the U.S. You will help drive our brand and reputation through thought leadership, ad campaigns, media outreach and sales materials. You’ll support our team’s effort to provide a wide range of marketing and communications services to internal and external audiences. And you will use data to both optimize our campaigns and support lead generation opportunities.
The opportunity
As a Content Marketer, Supervising Associate within the BMC function, you will play a key role in building brand awareness and consideration of our SaT business. The Content Marketer Supervising Associate will support the team’s five Senior Content Marketers with directing the marketing strategy and initiatives for select SaT priorities, solutions and sectors, including working with sector/solution leaders to develop annual marketing plans, managing content and campaign development, and tracking budget.
Working closely with the Senior Content Marketers on the team, this position will be a nexus of project management connectivity within the team, engaged with the team’s writers, media specialists, public relations officers and internal communications officers, as well as solution and sector practice colleagues, business development functions and the Americas Sector and Global SaT Marketing teams.
This role is a pivot opportunity for a marketer to grow their early career from technical to strategic marketing as they shape a brand with impactful storytelling. This strong marketing team is the perfect environment for the willing talent to learn and grow.
Your Key Responsibilities
You will be expected to support and work closely with the team’s Senior Content Marketers to meet their brand and go-to-market objectives by supporting the development and execution of annual marketing plans for specific solution and sector offerings, as well as driving the creation, implementation and evaluation of a wide range of marketing activities.
You will support development and distribution of thought leadership, paid media, event development and management, media relations, social media, and the use of digital tools and platforms (e.g., for demand generation and email marketing). You will also contribute to the planning, content development and onsite execution of select industry sponsorships, proprietary client events, and internal training.
You’ll be expected to work as part of a team that collaborates with the sector, practice, industry and other firm leaders to develop market-facing initiatives that help drive EY’s overall strategy around key business issues our clients face.
Skills And Attributes For Success
• Support the Senior Content Marketers as they:
• Team with Americas SaT Leaders and sector leaders to create solution-focused and sectorized marketing and communications campaigns and initiatives aligned to key buyer issues
• Align with the Global SaT Marketing team to inform and activate global campaigns in the Americas
• Align with Americas Sector Marketing teams on marketing activities involving SaT
• Work closely with senior level subject matter experts to create impactful content and support the management of its distribution, externally and internally, utilizing multiple formats and channels as appropriate
• Adept at implementing campaigns and effectively managing multiple concurrent marketing initiatives
• Ability to engage and collaborate with team members and senior stakeholders
• Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
• Able to thrive while working within a highly matrixed and evolving organization with teammates and stakeholders based across the country
• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
• Proactively engage appropriate BMC s
Location: Tampa, FL
Posted: Oct. 22, 2024, 10:33 p.m.
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