Duration: 60 Minutes
Purpose:
We are conducting a comprehensive survey to gain deeper insights into how marketing budgets are allocated and managed within B2B technology companies. Your participation will help shape future strategies and tools designed to enhance the efficiency and effectiveness of marketing expenditures.
Target Respondents:
We are seeking individuals who hold the position of Chief Marketing Officer (CMO) or Vice President of Marketing. Ideally, these individuals are responsible for overseeing the marketing budget at a global level or for a significant business unit/division within their organization.
Eligibility Criteria:
Position: CMO or VP of Marketing
Industry: B2B technology companies in Cloud Software, Hardware, or Services
Annual Revenue: $50 million or more
Role: Must have oversight of the company's marketing budget and access to Financial Planning & Analysis (FP&A) to provide accurate financial details related to marketing.
Survey Details:
Format: Online Survey
Estimated Completion Time: 60 minutes
Timeline: The survey will be conducted over a period of 3 weeks.
Country: USA
Why Your Participation Matters:
Your insights will contribute to a better understanding of how marketing budgets are managed and allocated across the industry. This research will provide valuable benchmarks and strategic insights that can drive more effective marketing investments and planning.
Confidentiality:
All responses will be kept strictly confidential and used solely for research purposes. Your individual responses will not be shared or published without your explicit consent.
Location: Anywhere
Posted: Aug. 15, 2024, 6:15 a.m.
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