Welcome to Intuit, a global leader in financial technology and a company that is committed to powering prosperity for our customers and communities. We are currently seeking a highly skilled Principal, Go-To-Market Strategy Manager for our External APIs team. In this role, you will be responsible for developing and executing a comprehensive go-to-market strategy for our external APIs, working in close collaboration with cross-functional teams. To succeed in this position, you must have a strong background in product marketing and strategy, as well as a deep understanding of the API ecosystem. Join us in our mission to revolutionize the way small businesses and consumers manage their finances and grow their businesses.
Develop and execute a comprehensive go-to-market strategy for Intuit's external APIs, in alignment with the company's mission and goals.
Collaborate closely with cross-functional teams, including product, engineering, sales, and marketing, to ensure successful implementation of the go-to-market strategy.
Conduct extensive market research and analysis to identify key opportunities and challenges in the API ecosystem, and use this information to inform and refine the go-to-market strategy.
Create and manage a budget for go-to-market activities, including events, campaigns, and partnerships, and ensure that resources are allocated effectively to achieve maximum impact.
Develop messaging and positioning for Intuit's external APIs, tailored to different target audiences, and work with marketing and sales teams to ensure consistent and effective communication of these messages.
Act as a subject matter expert on the API ecosystem, keeping up-to-date with industry trends and developments, and using this knowledge to inform the go-to-market strategy and identify potential partnerships and opportunities.
Build and maintain relationships with key partners and stakeholders in the API market, including potential customers, developers, and industry influencers.
Monitor and analyze key metrics and KPIs related to the success of the go-to-market strategy, and use this data to continuously improve and optimize future efforts.
Serve as a leader and mentor within the team, sharing knowledge and best practices, and promoting a culture of collaboration, innovation, and continuous learning.
Represent Intuit and its values in all interactions and activities related to the go-to-market strategy, both internally and externally.
Intuit is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Location: San Francisco, CA
Posted: Oct. 29, 2024, 4:10 a.m.
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