Hey! 👋
We need some branding help…and maybe you’re the brand genius to make it happen?
We’re an AI-driven legaltech startup, and we're on a mission to transform how legal docs get analysed. We’re looking for a designer who can create a killer brand identity for us—think colors, brand vibe, and a guide to make it all cohesive. If you’re all about clean, professional, and forward-thinking design, let’s talk!
First up, we have a logo. Something simple, unique and memorable that captures our vibe. You can see this attached. So what do we need? Here are the 5 key deliverables:
➡ We need a mascot! Who is Casper? Someone to personify our brand who we can use to help make our software accessible and friendly. So the main bulk of this job is coming up with some concept mascots, and we'll discuss what type and styling before you get started, but 2D cartoon style.
➡ An icon to match our logo. When it's used on LinkedIn and (potentially) in an App Store, how would this look?
➡ A color palette for our website, AI platform and branding that says “trustworthy” and “innovative.” We’d like a primary color scheme, with some secondary and accent colors defined for consistent use. At the moment, we're keen on blue/purple/pink gradients.
➡ We need a typeface that feels right for our brand—modern, readable, and versatile. Recommendations for headers, body text, etc., would be ideal.
➡ Some brand imagery. Take our logo and mascot and create a concept around it. Think shapes and patterns / motifs that stem from our logo to be used in design elements in the future.
And to bring it all together, we’re looking for a brand guide. This should cover logo usage, colors, fonts, and tone, along with tips for social media, our website, and any marketing materials. Bonus points for visual examples that make everything clear and easy to follow.
Other brand magic is welcome!
What You’ll Need:
Experience in building brands for tech or SaaS is key, and if you’ve done legaltech, that’s even better. An eye for professional, clean, and modern design is a must, and a collaborative vibe is essential—we want your expertise, but we also love a good brainstorm!
Sound like your kind of project? Send over your portfolio and let us know how you’d approach this. If you’ve worked with legal or tech brands before, we’d love to hear about it!
Looking forward to hearing from you! ✨
Location: Anywhere
Posted: Nov. 8, 2024, 6:48 a.m.
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