FULL-TIME Full-time
LOCATION CA
Job Summary
At 24 Hour Fitness, we're committed to helping our members live their happiest and healthiest lives. We support our members where they're at, create fun and engaging ways to workout, provide distinctive member experiences, and celebrate our members' big and small triumphs on their journey.
We are committed to enabling the next generation to stay active, inspiring the next generation of athletes, and engaging our local communities to keep moving. Our brand partnerships help us deliver on these commitments, and we are looking for a Brand Marketing Manager to help us activate our brand partnerships to build brand affinity, reach new audiences, bring distinctive member experiences to our members, our clubs and give back to our communities.
As our Brand Marketing Manager, you will be integral in driving and delivering these efforts. You will cultivate relationships with our partners, ensure we are maximizing the partnerships across KPIs, oversee the execution of deliverables and activations of our sponsorships, deliver member experiences in collaboration with our partners, and support in managing the execution of partnerships.
The ideal candidate is an innovative, detail-oriented marketer with a strong consumer-centric approach and proven track record activating sponsorships or partnerships. They excel in cultivating relationships, developing impactful partner marketing programs and delivering results. They've been successful driving brand equity while delivering business results.
Essential Duties & Responsibilities
Partnership Relationship Management
• Manage day-to-day partnership management efforts including partner relationship management, marketing programs, onboarding partners, partner profiles and data base management, monthly and quarterly reporting and recaps, and internal and partner facing communications.
• Play a key leadership role including brainstorming, creating and executing partnerships, programs and events that differentiate the 24 Hour Fitness brand from competitors, drive traffic, increase sales, and generate goodwill with existing and prospective members.
• Identify, plan, organize and manage multiple, parallel projects to successfully build partnerships, coordinate partnership events, build brand awareness, and make recommendations to promote partnerships through strategic marketing channels.
• Ensure each contract's opportunities are maximized for the partnership based on your detailed knowledge of each contract and partner's priorities.
• Write briefs to establish project strategy, objectives and tactics with internal functional leaders such as Retail, Corporate Sales, Fitness and Innovation to guide strategic marketing efforts within our clubs, while managing inventory, resources and timelines.
• Provide comprehensive recap reports at the conclusion of each campaign, including identification of key learnings and opportunities.
• Initiate and maintain positive relationships with project stakeholders and other contacts to facilitate project activities and achieve objectives.
• Manage and complete projects per the plan specifications, on schedule and within budget.
• Drive communication and creative strategies, ideas and solutions for partnerships.
Brand Marketing Project Management
• Work with brand marketing team to develop campaigns for key audiences geared to motivate, inspire, engage and retain members
• Provide thought leadership and guidance on best practices related to brand guidelines, metrics and management strategies across teams
• Plan and execute messaging inside the club to maximize branding and deliver compelling consumer communication to drive key metrics. This includes branding "on the four walls" of the club, outside the club, internal media, etc.
• Test and develop innovative ways, in conjunction with agency partners, to deliver compelling, operationally functional and cost effective ways in which to talk to our members and prospects.
• Provide analysis to measure and improve marketing program effectiveness.
• Manage design and production of marketing collateral, signage, and other marketing tools.
• Develop creative briefs to establish project objectives and identify deliverables.
• Lead kick-off of creative projects -- takes idea/request to initiation phase with meetings, copywriter involvement, etc.
• Uses a project management platform to manage communication and assets.
• Establishes and maintains effective and productive communication and relationships with creative team and internal/external partners.
Grassroots Marketing Support
• Acts as a regional marketing consultant to assess community-based opportunities that present a district or region-wide business impact.
• Provides guidance on activation best practices.
Field Program Development
• Leveraging data, identifies and develops scalable localized marketing tactics and programs
• Evaluate market performance and oversee budget
• Provide analysis to measure an
Location: California
Posted: Nov. 11, 2024, 1:59 a.m.
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