Robert Half Marketing & Creative has a client in need of an Associate Product Manager with market research experience. This is a long-term consulting opportunity that will take place onsite in West Chester, PA 3 days a week. Responsibilities include:Support the Business Unit Manager for all product management activities and new product launchesSupport development of the product plan for assigned product categories Work with Business Unit manager to conduct planning and analysis to provide product development for new products, including pricing, forecasting, launches, life cycle management, etc.Perform market research to gain insight into consumer behavior and uncover unmet consumer needsDevelop a deep understanding of the market and competitors, their products, and how they go to market including pricing and promotion by leveraging existing materials and researchGenerate insights and opportunities through ideation, teardowns, mock-ups, and other analysisSupport the Business Unit manager to approve final product concepts presented by the Product Design team Work closely with the Creative team in package design and developmentConduct analysis of sales performance across key retailers and determine proper course of action based on insightsAssist in planning, tracking, and managing product availability across all channels to ensure on time product launches and meeting customer line review requirementsHelp develop specific product models for online channels and for open channel customer purchasesParticipate in product line reviews as needed
Location: West Chester, PA
Posted: Nov. 14, 2024, 10:26 p.m.
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