Job Summary
As a Social Media Content Creator, you will be responsible for developing high-quality, digital storytelling craft by engaging narratives through posts, images, videos, websites, social media, marketing, and social platforms of our company. Perform engaging content across our social media channels, tailored to our industry, target audience and have an interactive mentality to captivate our audiences across various social platforms. You will develop content that educates, informs, and architects online persona or brand identity, strategically designing content that resonates with followers. This role requires a blend of creativity, marketing acumen, and a keen understanding of social media trends to produce material that not only entertains but also aligns with the goals of our brand.
Responsibilities
• Content Strategy: Developing a content plan that aligns with the brand's goals and target audience. This often involves researching trends, understanding audience preferences, and planning content themes.
• Content Creation: Producing various types of content such as graphics, videos, blog posts, and infographics. This content is designed to engage the audience, promote products or services, and reinforce the brand's message.
• Social Media Management: Scheduling and posting content on various social media platforms. They also monitor and respond to comments and messages to maintain engagement and foster a community around the brand.
• Analytics and Reporting: Tracking the performance of social media campaigns and posts. They analyze metrics like engagement rates, click-through rates, and follower growth to assess the effectiveness of their strategies and make data-driven improvements.
• Collaboration: Working with team members to create content or run campaigns. This can include coordinating with the marketing team for promotional efforts or with customer service for handling inquiries.
• Trend Monitoring: Staying updated with the latest social media trends and platform updates to keep the brand’s content relevant and engaging.
• Brand Voice and Consistency: Ensuring that all content aligns with the brand’s voice, style, and values, and maintaining consistency across different platforms.
• Develop Content: Create engaging text, images, videos, and other multimedia content tailored to the target audience and platform.
• Content Calendar: Plan and manage a content calendar to ensure consistent posting and alignment with marketing campaigns and seasonal trends.
• Copywriting: Write compelling captions, headlines, and descriptions that resonate with the audience and promote engagement.
• Strategy Development: Develop and implement social media strategies that align with overall marketing goals and brand objectives.
• Trend Analysis: Stay up to date with social media trends, algorithm changes, and platform updates to adapt strategies accordingly.
• Competitor Analysis: Monitor and analyze competitors’ social media activity to identify opportunities and industry trends.
• Audience Engagement: Interact with followers, respond to comments and messages, and foster a sense of community around the brand.
• Community Building: Create and manage social media groups or communities to increase brand loyalty and engagement.
• User-Generated Content: Encourage and curate user-generated content to enhance authenticity and foster community participation.
• Performance Tracking: Monitor key performance indicators (KPIs) such as engagement rates, reach, and conversion metrics.
• Reporting: Prepare regular reports on social media performance and provide insights and recommendations based on data analysis.
• A/B Testing: Conduct tests to determine the effectiveness of different content types, formats, and posting times.
• Platform Optimization: Optimize profiles, posts, and ad campaigns for maximum visibility and effectiveness on various social media platforms.
• Troubleshooting: Address and resolve any issues related to social media accounts or content, such as account hacks or negative feedback.
• Adherence to Policies: Ensure all content and interactions comply with legal and ethical standards, including copyright laws and platform guidelines.
• Best Practices: Implement social media best practices to enhance content quality and effectiveness.
Other Responsibilities:
• Creating and scheduling posts for different social media channels.
• Researching current trends and popular content within their niche.
• Engaging with followers by responding to comments and messages.
• Collaborating with other creators or team members for content ideas.
• Monitoring basic analytics to understand content performance.
• Participating in creative meetings and brainstorming sessions.
• Assisting with the maintenance of content calendars.
Qualifications/Requirements
• Degree in Marketing, Communications, Business, or experience in a related field.
• Proven experience in social media management, strategy development, and performance a
Location: Opa-locka, FL
Posted: Aug. 20, 2024, 8:20 a.m.
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