Company Description
PBR Life Sciences, a Techstars '23 company, is a leader in healthcare transformation, utilizing big data, AI, and ML to drive innovation. Based in the London Area, United Kingdom, we combine expertise in data science, medicine, pharmacy, marketing, sales, and consulting to revolutionize the healthcare industry.
Role Description
This is a full-time hybrid role for a B2B Customer Experience & Brand Marketing Specialist at PBR Life Sciences. The Specialist will manage customer experiences, develop brand marketing strategies, and drive B2B marketing initiatives. Some remote work is acceptable within this role.
Qualifications
• B2B Marketing, Brand Management, and Customer Experience skills
• Experience in developing and executing marketing strategies
• Data analysis and interpretation skills
• Excellent communication and interpersonal skills
• Proficiency in marketing analytics tools
• Ability to work independently and collaboratively
• Knowledge of the healthcare industry is a plus
• Bachelor's degree in Marketing, Business, or related field
KEY RESPONSIBILITIES:
. Develop and execute customer experience strategy: Create and implement a comprehensive
customer experience strategy aligned with PBR Life Sciences’ business objectives and premium
brand positioning.
• Customer journey mapping: Conduct an in-depth analysis of the customer journey to identify pain
points, opportunities for improvement, and touchpoints for enhancing the overall experience.
• Brand Positioning: Develop and execute brand marketing strategies that position PBR Life
Sciences as a leader in the B2B data analytics space in emerging markets, ensuring consistent
messaging across all channels.
• Content Development: Create compelling content, including case studies, whitepapers, blog posts,
and social media updates, that communicate the value of our products and reinforce our brand
identity.
• Campaign Management: Plan and manage integrated marketing campaigns aimed at increasing
brand visibility, generating leads, and driving customer engagement.
• Market Research: Conduct market research to understand industry trends, competitor positioning,
and customer needs, translating insights into actionable marketing strategies.
• Partnerships & Events: Identify and manage strategic partnerships and industry events that align
with our brand objectives, maximizing exposure, and driving lead generation.
• Brand Analytics: Monitor and analyse brand performance metrics, adjusting strategies to optimize
results and achieve marketing goals.
• Customer feedback management: Establish effective mechanisms for collecting and analysing
customer feedback to gain valuable insights and inform decision-making.
• Customer segmentation: Develop strategies to tailor experiences and
communications based on specific customer needs and preferences.
• Metrics and performance: Define and track key performance indicators (KPIs) to measure
customer satisfaction, loyalty, and advocacy.
• Cross-functional collaboration: Work closely with sales, marketing, product development, and
customer support teams to ensure a seamless customer experience.
• Continuous improvement: Identify opportunities to enhance the customer experience through
innovation, technology, and process optimization.
• Diversity and inclusion: Champion diversity and inclusion initiatives within the customer
experience function to ensure that all customer segments are represented and valued
Location: United Kingdom
Posted: Aug. 15, 2024, 9:07 p.m.
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