BBC Studios
A global content company rooted in bold British creativity, we are the commercial subsidiary of the BBC Group. Our mission is to creatively and financially support the BBC, its partners, and the broader industry. We merge the strengths of the UK’s most awarded producer with those of a world-class distributor. Our activities encompass content financing, development, production, global program sales, branded services, consumer products, live events, and ancillary ventures, taking ideas from inception to screen and beyond.
Job Purpose
The Programmatic Media Strategist will be the subject matter expert on BBC's programmatic ad offerings, spearheading programmatic recommendations, deal creation, and deal management. Acting as the primary point of contact for all non-guaranteed programmatic campaigns, this role will deliver best-in-class service to BBC Advertising clients, fostering deal extensions and renewals.
The Programmatic Media Strategist will:
• Serve as the primary contact for all programmatic non-guaranteed campaigns (PMPs/PAs).
• Set up, maintain, and optimize all non-guaranteed programmatic deals.
• Collaborate closely with the Director of Programmatic Sales, the Sales team, Media Planning, Ad Operations, Commercial Marketing, Inventory Management & Yield Operations, and Research to deliver successful campaigns and grow programmatic revenue.
Key Responsibilities and Accountabilities
• Primary contact for clients and agencies after deal request is received
• Manage day-to-day programmatic operations, including deal set up, rule and deal optimizations, reporting, and troubleshooting
• Partner with the Sales team to help assist and recommend programmatic inventory, product, and targeting solutions
• Monitor deal health to ensure ongoing delivery and proactively identify issue
• Expert in SSPs (AdX, Magnite, Xandr, Index, PubMatic, etc.) and reporting platforms (Google Ad Manager, Adomik, DoubleVerify)
• Report out on revenue and performance to the Sales team and identify opportunities for upselling
• Collaborate with Commercial Marketing and the Director of Programmatic Sales on case studies
• Liaise with the Head of Inventory Management & Yield Operations to maximize up-funnel revenue from the OMP
Relationships
Building and maintaining strong internal and external relationships is essential for this role. The Programmatic Media Strategist will engage with clients, agencies, ad exchanges, DSPs, and various BBC networks. As a pivotal part of the BBC campaign experience, fostering these relationships is crucial for ensuring the smooth coordination and efficient delivery of programmatic campaigns.
Knowledge, Skills, Training, and Experience
• 2+ years of experience in a digital advertising environment, including 1+ years working with ad exchanges, agency trading desks, DSPs, or SSPs.
• Deep understanding of the programmatic ecosystem, with experience in ad optimization, SSPs, DSPs, and PMPs/PAs.
• Proficiency with reporting and data visualization tools such as Google Ad Manager, DoubleVerify, Tableau, and Adomik.
• Strong analytical, strategic, troubleshooting, and creative problem-solving skills.
• Excellent organization, prioritization, attention to detail, customer service, and time management skills.
• Ability to work both independently and collaboratively within a team.
• Highly motivated and proactive, with a demonstrated ability to thrive in a fast-paced environment while managing multiple campaigns and tight deadlines.
Compensation and Benefits
The anticipated annual base salary for this position is $65,000 to $72,500 dependent on experience & market conditions. This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
Benefits and Perks:
• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement
About the BBC
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviors in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-produ
Location: New York, NY, United States
Posted: Aug. 15, 2024, 9:18 p.m.
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