About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Inclusion Always Growth Mindset Team Empowerment Fierce Distinction We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. We are based in San Francisco, with offices in New York, Boston, and Chicago. However, we are also open to hiring in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington. The Senior Vice President of Content Marketing / Editor in Chief is an integral part of Highwire’s leadership team, championing our content marketing strategies, fostering integration across departments, and maximizing the client value of content across earned media contributions, paid placements and SEO-driven content marketing. Acting as our departmental lead and Editor in Chief, this role will establish a new benchmark for branded content, developing reach, relevance and engaging both new and existing audiences with high-quality deliverables that meet client needs, adhere to brand and publication standards and, crucially, show demonstrable value and ROI. This role offers an exciting opportunity to shape the future of our content marketing efforts, drive integration and make a significant impact on our business growth. The ideal candidate will be a strategic thinker, a strong leader, and a skilled collaborator who can navigate complex organizational and interpersonal dynamics while delivering exceptional results for our clients. They will lead and supervise a highly-skilled team of content strategists, writers and editors, partnering with our discipline leads across Social Media, Creative, Insights and Analytics to continually find ways to multiply our impact. They will also work closely with media relations practice leads across Enterprise Technology, Cybersecurity, Healthcare, Energy and Sustainability and Financial Services. Key Responsibilities
• Content Marketing Leadership:
• Lead new business and organic growth, with a responsibility and ownership of a new business pipeline, built in partnership with practice leads and in response to standalone content marketing growth opportunities
• Oversee a team responsible for the development and execution of innovative content marketing and editorial strategies that drive growth, engagement and thought leadership for our clients and their executives
• Stay abreast of industry trends and best practices to keep our content marketing efforts cutting-edge. These include the impact of AI on content generation, dissemination and consumption
• Evaluate and build upon existing programs through strategic direction, strategy, and content development. Establish yourself as senior counsel to our most important clients, helping them navigate new challenges and apply content marketing or editorial solutions
• Serve as the ultimate guardian of content quality, ensuring all our deliverables meet the highest standards in both writing and strategy
• Team Management and Development:
• Lead and manage the Editorial and Content Marketing teams (including Writers and Editors)
• Hold regular one-on-one meetings and execute performance evaluations for direct reports, leveraging individual OKRs and quarterly targets
• Set departmental OKRs in conjunction with the team and agency leadership
• Mentor, coach, and provide feedback for career path development of team members
• Foster a positive, collaborative culture that contributes to job satisfaction for all teams
• In partnership with our Delivery and Operations (project management) teams, ensure effective work distribution, optimized staffing and timely delivery
• Establish and monitor freelance and contractor budgets, ensuring additional capacity is deployed where necessary, and justified against the above
• Client Strategy and Relationship Management:
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Location: Anywhere
Posted: Aug. 16, 2024, 4:15 a.m.
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