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Job Details
Job Title: Media Scientist & Methodologist
Job Location: Anywhere is the USA (Preferably closer to one of our office locations, New York, Chicago, Boston, San Francisco or Atlanta)
About The Team
Our media effectiveness colleagues are experts in understanding the changing media landscape. They help organizations optimize their media campaigns, identify target audiences, and measure the impact of their marketing efforts. With a focus on cutting edge technologies, audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media. Their global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimize investment.
About The Role
Reporting to the Chief Media Solutions Officer in North America, the Media Solutions Methodologist is responsible for leading the advancement of Kantar’s media effectiveness methodology.
Kantar is advancing the approach to multi-channel measurement, and this role will be critical in developing the industry standard. In this role, the methodologist will build Kantar’s proprietary media measurement methodology and own decisions around what and how to build. This person will have mathematical and statistical expertise, along with natural curiosity and a creative mind.
Primary Responsibilities
• Serve as lead data strategist to identify and integrate new datasets that can be leveraged through our product capabilities
• Devise innovative statistical media measurement models using panel data, direct integrations, 3rd party data providers and various other data sources
• Execute analytical experiments to help solve problems across various client types
• Identify relevant data sources and sets to mine for client business needs, and collect large structured and unstructured datasets and variables
• Devise and utilize algorithms and models to mine normative data; perform data and error analysis to improve models; clean and validate data for uniformity and accuracy
• Stay up to date with industry developments and emerging media platforms to drive innovation and stay ahead of the competition
• Deep understanding of the media landscape and media effectiveness measurement
Capabilities
• 15+ years working in the advertising ecosystem, digital media agencies, with a focus on media effectiveness measurement
• Deep familiarity with research methodologies and protocols
• Ability to communicate complex topics effectively
• Data driven, performance media experience is required
• An entrepreneurial spirit, desire to "change the game", a self-starter, and thinks outside of the box
Kantar Benefits
We provide a comprehensive, highly competitive benefits package, including
• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO
Why join Kantar?
We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can
understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.
And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.
Privacy and Legal Statement
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager
The salary range for this role in Chicago is $170,500 – $ 284,100 Your final base salary will be determined based on several factors which may incl
Location: New York, NY
Posted: Aug. 21, 2024, 10:25 p.m.
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