OverviewAmazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager (PMM) to build awareness, create demand and drive revenue with Global System Integrator (GSI) or Multi-national SI/Consulting Partners in the Americas. This is a unique opportunity to play a key role in an exciting, fast growing business.
AMER SI RoleThis position will be managing the strategic marketing plans for 4-6 large System Integrator, Reseller or Consulting partners. The ideal candidate needs to be able to drive strategic, comprehensive, marketing plans at the highest levels of the organization. Marketing experience with a breadth of channel partners is a must.
The goals for this position are to collaborate with the dedicated sales team to design, develop, implement, and measure successful marketing programs that help meet the account objectives. They need to drive partner generated leads, maximize marketing funds, and acquire new customers.The candidate will have a demonstrated history of building and executing high-impact, data-driven marketing programs with and through large consulting partners.
They should be able to build foundational marketing mechanisms, while thinking big on behalf of their customer/partner. They will have experience partnering closely with sales teams to deliver joint account content and programs. They will have excellent interpersonal and written communication skills, executive presence, as well as project and account management skills.
They will be expected to 1/Develop and own the strategic marketing plan for the partner. 2/Develop a comprehensive annual marketing strategy and plan that is aligned with GTMS, partner marketing, and global marketing counterparts. 3/Plan and deliver demand generation programs executed with the partner to acquire new customers, including integrated campaigns, events, and digital marketing.
4/Work closely with the GTMS organization to understand their priorities and enable them to meet their objectives with focused lead gen activities. 6/Participates as key stakeholder and business partner with the Americas GTMS, partner marketing, and field marketing leadership. This includes participating in business reviews, providing monthly and quarterly marketing updates, and providing ongoing updates to key stakeholder's teams.
AMER GSI RoleThe Sr Partner Marketing Manager in this role will be responsible for developing a regional partner strategy with their GSI partners that aligns to the global marketing, business and sales priorities. The candidate will drive execution of demand generation activities "with" and "through" the GSI to help them acquire new customers, retain and grow existing customers and deliver growth in revenue from AWS services. They will act as the primary marketing contact for these strategic partners including regular participation in team calls, in-person meetings and planning sessions.
They will be responsible for educating the partner on AWS marketing tools, resources and MDF usage. In this role, the successful candidate will partner with AWS partner sales, key stakeholders from marketing, PR and business development teams, The ideal candidate will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience working at a technology company or Global System Integrator. They should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities.
They will work closely with the partners and the partner sales team to identify specific customer segments and industry verticals to market to with a joint value proposition for adopting AWS. This role requires excellent collaboration and relationship-building skills as they will be required to engage with Product Marketing, Global & Regional Partner Marketing Teams, the AWS Sponsorship Teams, the Partner Sales and Solution Architect organization to execute marketing programs for the Americas. They will be the voice of our partner and customer needs into various internal stakeholders and will share best practices across regions.
In addition, they will also be required to manage outside vendors to execute programs and achieve goals, including not limited to, managing Account Based Marketing programs, broad-scale partner programs, etc. They will be expected to Develop and own the Americas strategic marketing plan to drive demand for AWS solutions with new and existing customers, focused on Mid-Market and Enterprise segments. About AWSDiverse ExperiencesAWS values diverse experiences.
Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS?Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud plat
Location: Seattle, WA, United States
Posted: Aug. 16, 2024, 7:50 a.m.
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