Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
Nestlé Coffee Partners (NCP) is on a mission to elevate how our consumers experience coffee. With brands like Starbucks, Nescafé, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and the moments it creates. Our Seattle office provides an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers and shoppers every single day. Together, we will brew remarkable things.
Job Summary:
The Coffee category is one of the most dynamic and fastest growing in retail. Consumers’ and shoppers’ love affair with these products means they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager – Strategy & Capability for Nestlé Coffee Partners (NCP), you will partner with multi-functional NCP headquarter teams to drive strategy and develop a full funnel approach that places our shoppers at the center of everything we do. This role collaborates closely with Nestlé Coffee Partners (NCP) Brand teams to drive the coffee category and conversion of NCP products acorss multiple retail channels.
Responsibilities:
• Drive shopper strategy and creative for key brands within the NCP portfolio in strong collaboration with Brand, Commercial Development and Sales Planning teams with goal to elevate shopper solutions and capabilities, and leverage key insights to drive sales and share.
• Spearhead development and share out of Brand insights and plans, program measurement, evaluation, and analysis. Evaluate omni-commerce tactics and cutting-edge program activation elements to support product activation within Retailer environment.
• Guide management of brand-specific creative development with the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Oversight of headquarter-based shopper marketing budget for both working and non-working dollars.
• Manage ongoing development, asset management, content updates for online ad building tool to support field sales team. Coordinate phased updates with agency and vendor to build capability for organization.
• Build and maintain multi-discipline relationships within the organization including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Investment requests, etc.
• Provide thought leadership by partnering with internal eCommerce stakeholders to track activity and synthesize learnings to maximize ROAS, share of search, keyword strategy, etc.
• Budget Management: Own Shopper Marketing Budget management, tracking, team adjustments in collaboration with the Finance co-pilot
Qualifications:
• Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience
• 4+ years of traditional CPG Shopper marketing role preferred
• Intermediate to advanced analytics, digital and omni-commerce knowledge
• General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
• Experience in Sales & Marketing, leading marketing and/or shopper communication
• Strong attention to detail and follow through
• Thrives in change and comfortable with ambiguity
Basic Qualifications:
• Bachelor’s degree or 7+ years of US military experience
Required Knowledge, Skills and Abilities
• Strong collaborative nature: ability to work in a cross-functional team
Location: Seattle, WA, United States
Posted: Aug. 16, 2024, 7:50 a.m.
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