Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in New York City.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
About the Organization:
The B2B Institute (B2Bi) is a highly influential global think tank funded by LinkedIn Marketing Solutions to advance the innovation agenda of the entire industry. We are building out a transformative vision for the future of the industry backed by evidence-based models co-created with the world’s leading marketing effectiveness thinkers. We focus on B2B because it is a high growth space where the strategic value of long-term brand building is insufficiently understood.
B2Bi challenges conventional wisdom with contrarian perspectives that unlock the power of marketing as a strategic growth driver for businesses. Through our work spanning Research and IP creation, Industry Engagement, and direct client consulting, we empower progressive B2B marketers who aspire to get to the future ahead of their competitors.
The B2Bi institute sits within the broader Customer Science Organization. The vision of this organization is to “Help organizations everywhere grow their business through marketing excellence “. They do this by “Combining the power of data, technology and behavioral science to equip customers with the tools for growth” . This organization consists of six capabilities areas with expertise across the entire marketing lifecycle. In addition to the B2B Institute, the Customer Science organization includes Customer Insights, Content Solutions, Measurement Analytics Partners, Customer Solutions Engineering and our automation & scaling team that supports our Customer Science tooling ecosystem & Programs.
About the Role
We are looking for a leader to join us as Head of North America for The B2B Institute. In this role, the leader will work with the B2Bi Leadership Team, fellow NAMER Customer Science leaders and a wide array of partners across our cross functional ecosystem. They will be responsible for executing against the global B2Bi strategy at a regional level for North America.
This role is for a versatile leader who wants to be part strategist, ambassador, consultant, manager, conference speaker, researcher, writer, and editor. Being commercially minded, this person will take pride in being an integral member of the LinkedIn Customer Science Organization.
Responsibilities
• Act as an industry and client ambassador for the future of B2B marketing effectiveness, and LinkedIn’s perceived value in shaping it. Demonstrate exceptional communication skills as an influential and passionate advocate for marketing effectiveness and a salesperson of ideas.
• Lead from the front by being present out in market in client meetings and at industry events, engaging with LinkedIn’s external relationships. This will include public speaking, delivering keynotes and contributing to panel discussions and round tables in addition to consulting directly with Senior Industry leaders & Execs of our customers.
• Lead thought-leadership sessions and workshops at key client meetings, larger client events and industry conferences. Specific outputs include development and delivery of narratives that tie fundamental B2B marketing insights into actionable recommendations that inspire media planners and buyers to act and invest in LinkedIn Marketing Solutions offerings.
• Help to drive commercial results by working with sales to drive adoption of IP/research that leads to larger deal sizes and more strategic relationships.
• Represent the Insights team at senior client meetings, executive briefings & customer events.
• Focus you and your team on the most high-impact activities and maintain strong measurement of the team's influence to ensure we optimize our impact as a team.
• Inspire the team to do their best work and, through active development and coaching, prepare everyone for the next step in their career at all levels.
• Contribute to global programs, as an executive sponsor or lead for programs that are cross-functional or cross-Customer-Science in nature.
• Collaborate effectively against joint objectives with your regional peers across all other capabilities within the Customer S
Location: New York, NY
Posted: Aug. 16, 2024, 8:06 a.m.
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