Bring Your Amazing Self to Work
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Senior Manager, Search Engine Optimization plays a strategic role within the in-house SEO team. They collaborate with the Director of SEO to drive organic growth by planning and executing strategic initiatives. This role oversees a team of specialists responsible for on-page optimizations and measures and reports on SEO content performance. The SEO Content Lead works closely with creative, project management, and site merchandising teams across multiple business units.
The ideal candidate has experience organizing and managing a robust SEO content strategy, including editorial content, informational guides, category-level copy blocks, transactional content, and more. They understand SEO best practices in-depth and can clearly and effectively articulate complex ideas to a non-SEO audience. They perform other duties as assigned.
What You Will Do
• Develop an SEO content calendar that incorporates enterprise priorities, new product additions, marketing and social alignment, and seasonal events like Black Friday to inform the optimization strategy.
• Manage partnerships with third-party content vendors to ensure delivered copy is consistent, optimized, and drives incremental traffic.
• Measure and report on the effectiveness of implemented strategies in generating increased traffic and organic revenue.
• Represent SEO content strategies in cross-functional business meetings and workgroups.
• Monitor and analyze existing content to ensure freshness and competitiveness.
• Stay updated on digital marketing trends and developments, share new techniques with the team, and provide SEO education and training to the broader group.
• Recruit, train, and manage a team of SEO category specialists and content writers responsible for day-to-day SEO tasks.
Skills You Will Need
SEO Expertise: In-depth knowledge of SEO best practices and experience in organizing and managing robust SEO content strategies, including editorial content, informational guides, category-level copy blocks, and transactional content.
Strategic Planning: Ability to develop and execute strategic initiatives that drive organic growth, including creating an SEO content calendar aligned with enterprise priorities, new product additions, marketing and social alignment, and seasonal events.
Team Leadership: Experience in recruiting, training, and managing a team of SEO specialists and content writers, ensuring efficient execution of day-to-day SEO tasks.
Collaboration: Strong collaboration skills to work closely with creative, project management, and site merchandising teams across multiple business units and represent SEO strategies in cross-functional business meetings.
Analytical Skills: Proficiency in measuring and reporting the effectiveness of SEO strategies, using strong analytical and mathematical skills, preferably with experience in Microsoft Excel or similar applications.
Communication Skills: Excellent written and verbal communication skills, with the ability to clearly and effectively articulate complex ideas to a non-SEO audience and develop relationships to socialize SEO strategies across the organization.
Adaptability: Ability to monitor and analyze existing content to ensure freshness and competitiveness, stay updated on digital marketing trends, and share new techniques with the team.
Project Management: Strong project management and inter-departmental coordination skills, with the ability to execute multiple projects, closely measure their impact, and adjust strategies as needed.
Technical Proficiency: Experience with SEO tools and platforms such as Google Search Console, BrightEdge, and SEOClarity.
Creativity: Highly creative with copywriting experience being a significant plus.
Who You Are
• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way.
• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply. MBA preferred.
• 5+ years of experience in SEO and online marketing in-house (preferred) or at an agency/consultancy.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.
What We Can Offer You
• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benef
Location: Anywhere
Posted: Aug. 9, 2024, 6:38 a.m.
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